Nutrire projeta expansão de mercado com lançamentos na SuperPet

Nutrire returns from its participation in SuperPet, in Campinas, strategically positioned to advance its goal of expanding its presence in the national market. The Rio Grande do Sul-based manufacturer, owner of brands such as Monello, Monello Bites, Select by Monello and Birbo, took advantage of its presence at the fair to differentiate itself through its new functional nutrition products and, due to the special characteristics of these products, open new business opportunities.

The company's strategy consists of aligning product development with health and performance trends in the pet sector. In line with this proposition, it has introduced new products such as Monello Power, aimed at adult dogs with high levels of physical activity, such as working or training dogs. The formula includes ingredients associated with performance and vitality, including creatine, BCAA, carnitine, and whey. The product was developed to fill a gap in the market, offering muscle support and energy for owners seeking practical results in their daily lives without having to switch to expensive product lines.

For the feline market, the focus is on Monello Go, which follows the trend towards premiumization and the search for functional foods. The product's development considered the sector's accelerated growth and the need for clear communication with consumers at the point of sale. The line focuses on benefits such as urinary tract health, coat maintenance, and dental hygiene, positioning itself in the premium specialty segment as an alternative to meet the increasing demand for specialized cat nutrition.

Developed to directly meet the technical demands of pet owners and maintain the brand's competitive positioning by offering specific benefits in functional nutrition, the new products have been met with positive market feedback. "We identified that pet owners seek functionality combined with clarity at the point of sale. SuperPet confirmed that there is room for technical products that deliver performance and health directly, without complexity of use. Our focus now is to convert the generated interest into market reach, consolidating these lines as benchmarks in specialized nutrition," says Yan Belo, Marketing and R&D Manager at Nutrire.